Whether it's facebook, snapchat, twitter or any other number of attention zapping apps, if it bleeps, beeps or buzzes it's an electronic itch that demands an immediate scratch, often without much care for the consequences.

​

It's seemingly now the absolute norm to walk down the road in a zombified stupor staring at a screen.

Whatever message I may have just received, however tempting the vibration, it's not as important as not headbutting a complete stranger or walking into traffic.